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Digital training

How to create a professional website, efficient and business oriented ?

Websites are the new showcases for companies and entrepreneurs with one objective: bring new clients. As with the physical world, websites must meet certain requirements to be profitable. These criteria are important, they ensure good natural referencing. Just like for customers in a shop, you must be able to choose your location, enhance it and pay special attention to your customers.This training is for people who want to make or have made a website as part of their activity.Our firm decided to teach the basics of SEO in order to allow business leaders to assess the quality of their website using accessible tools. This training is a feedback on the professional website you are currently viewing and the presentation of adapted tools.

Training duration

2h00

Trainingprice

250 EUR HT

Participant's required level

Beginner - advanced

Information needs

What dates are available for this training?

Billetterie Weezevent
Digits Solutions is a continuing professional training organization (FPC) established in the Grand Duchy of Luxembourg and member of lifelong learning

Digits Solutions is a continuing professional training organization (FPC) established in the Grand Duchy of Luxembourg and member of lifelong learning. Our training courses are eligible for aid and subsidies such as co-financing of training.

Why learn how to communicate on the internet and SEO for entrepreneurs?

The site of a company is generally in its image. On the other hand, as a chartered accountant, we have found that a large number of entrepreneurs and managers lose a lot of time and money on the website project without knowing how to measure the impacts. This is the reason for this training!
We offer you to understand the basics of how the internet works, customer behavior and their expectations. For this we will present tools that you can use to control and measure the performance of your site and to optimize its referencing.
Our goal is to save you time and allow you to define your digital strategy.
But we will also remind you that the internet is not everything! Your website is not and will not be the only communication channel between your company and its customers.

 training on the design and control of a website, content, natural referencing, SEO for entrepreneurs and business leaders

Testimonials

Namir YEHORAM, Luxembourg Stock Exchange and President 2019 of JCI Luxembourg, Junior Economic Chamber of the Grand Duchy of Luxembourg

"As association president, the intervention of Digits Solutions allowed us to understand and review our way of communicating thanks to the tools presented and concrete examples."

Namir YEHORAM

President 2019JCI Luxembourg, Junior Economic Chamber of the Grand Duchy of Luxembourg

Training objectives

At the end of the training, participants will be able to:● To structure your site and your ideas with relevant keywords● Write content for your site,● To work on the aesthetics of the site,● Work on the natural referencing of the site: SEO,● To use control tools and a proven methodology,● Avoid beginner traps.● Differentiate between sponsored and natural content● Master the basics

Participant's profile

This training is mainly aimed at:● To officers● To entrepreneurs● Employees● To project leaders● You want to make a website whether it be a showcase site or an e-commerce site, this training is for you.In your business, you are asked to write articles for a blog, participate in our training!

What is the content of this training professional website?

This training will allow you to organize and boost the presence of your website. It takes work but we tell you how to organize it. Here is the training program:

Find new customers on internet

If this mode of communication has become very important for businesses, it is largely thanks to customers who quickly find all the information they are looking for: information, products ...● Some figures on the network!● The different tools for making a website: Html, CSS, ... bootstrap, CMS: WorldPress / WP, Joomla, durpal, Prestashop ... websitebuiler, ...● Search engines, indexing and visibility● Recent developments in SEORoom for the small facing the big, the local facing the global!And a little story ... why an accountant comes to talk to you about SEO, search engine results, Google SEO! One track ... accountants love to bring value to their customers!

Rédiger des textes, le contenu du site!

Content is the essential element of communication on a website to obtain good referencing. The quality of the presentation is nothing without the relevance of the information presented!● How to effectively write quality content?● The organization of the pages: Tags, Html, css ...● Search Engine Optimization techniques: natural SEO and paid (SEA),● What are the pitfalls to avoid: duplicate content, directories ...?● How to improve your natural referencing?● The notions of semantic cocoon● The importance of positioning yourself on the front page● Make an internal mesh

http://thenounproject.comThe Noun ProjectIcon TemplateRemindersStrokesTry to keep strokes at 4pxMinimum stroke weight is 2pxFor thicker strokes use even numbers: 6px, 8px etc.Remember to expand strokes before saving as an SVG SizeCannot be wider or taller than 100px (artboard size)Scale your icon to fill as much of the artboard as possibleUngroupIf your design has more than one shape, make sure to ungroupSave asSave as .SVG and make sure “Use Artboards” is checked100px.SVG

Design, images & videos ... your image!

It is preferable that the site is beautiful, pleasant to look at! But should we do it, undo it and redo it?● The tools to make your website● Design, why go through a professional?● The structuring of the website pages● The importance of images: quality, size, description, metadata.● The basic rules for user experience (UX)

The essentials to avoid traps

Review of the key points of good communication and a successful website:● A website and communication in your image: working on inbound links● Relevant and effective content for SEO● A point on social networks● The website checklist● Digital agencies and SEO consultants● Define objectives: Serp, conversion rate, click-through rate, e-reputation, positioning, loading time

Conclusion

At the end of this training, you will be able to manage your website and measure its performance. You will master the notions of optimization, webmarketing, SEO, backlinks, CMS, inbound and you will know tools like Google analytics, Google Adwords and many others to allow you to understand, monitor and control the publication of your site. Internet.

Additional information

The training location

This training is provided in Luxembourg City.
Digits Solutions

29 bd Grande Duchesse Charlotte
L-1331 Luxembourg

The trainers

Our trainers are experienced professionals, entrepreneurs or accountants familiar with management constraints in companies.All of them have significant experiences and skills that they wish to share in the field of digital transformation of businesses.

Training's language

This training will be given in English. Training materials will be available in English.

Training pedagogy

This training is interactive. The technical elements proposed during the training are illustrated by examples and practical cases.

Training material

Participants will receive the course material at the start of the training.

Training certificate

This training is not evaluated. A certificate of attendance can be sent on request after the training to the participants present.

Who are we?

Consulting company, chartered accountant and continuing professional training in Luxembourg France Europe

We are an accounting firm and a professional training organization that uses innovations to develop. We are implementing certain digital tools, the result of technological advances, to automate tasks and take advantage of the digital transition for the benefit of companies wishing to anticipate changes related to digital.We support our clients in this change by training managers and employees in the impacts of digital tools as well as highlighting the opportunities, difficulties and limits of digital.